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CSA event 2026: MarComm
Thursday, April 30, 2026, 9:00 AM - 12:30 PM EDT
Category: Events

Who: Marketing & Communications and advancement professionals 
What: CSA Advancement Event: Marketing & Communications
AI for Marketing + Enrollment: Turning Data & Content into Results|| Laurie Ehrlich, Founder || Elevate Marketing Strategy
When: Thursday, April 30  || 9:00 AM - 12:30 PM
Where: Lauralton Hall || Milford, CT
Cost: $100 per person | $120 non-member school 
CAIS members: if you register to attend multiple events in this series, we offer a discounted price for each additional session. Discounted pricing is per person, not per school. 

AI isn’t just a trend; it’s a time-saver, a creativity booster, and a decision-making partner that can help you work smarter, not harder. In this session, we’ll explore how AI can systematize and adapt your work so you can spend less time starting from scratch and more time connecting with families.--Analyze enrollment and marketing data to identify trends, gaps, and opportunities--Distill key messages into tailored copy for different audience segments--Repurpose existing content such as blog posts or program descriptions into prospective family outreach for drip campaigns, newsletters, and social media--Ensure your outreach carries a consistent voice and tone from your website to marketing materials to social media and more --Refine templated outreach emails, from tour follow-ups to open house thank-yous--Differentiate your website messaging from competitors and other schools in your space --Brainstorm creative swag ideas, including age- and division-specific items that reinforce your brandThrough examples and live demos, you’ll leave with actionable ideas, recommended tools, and easy first steps to bring AI into your enrollment and marketing workflow, whether you’re brand new to AI or ready to expand how you use it.

Laurie Ehrlich founded Elevate Marketing Strategy in 2021, after seven years as Charles E. Smith Jewish Day School’s first Director of Marketing & Communications. Utilizing two decades of expertise in digital strategy, content creation, and social media, she builds sustainable and measurable marketing programs for independent schools. Laurie is a results-driven and creative thinker skilled at building and innovating on ideas, programs, and teams, and is passionate about driving measurable results through key account marketing approaches to build awareness and brand loyalty. She holds a M.B.A. from Fordham’s Gabelli School of Business in New York City and a B.S. from the University of Maryland, College Park.

 

 


Contact: Nancy Dickson | [email protected]